THE BINDING BEE
The Binding Bee is a book bindery in Indianapolis, IN specializing in one-of-a-kind journals and albums made with reclaimed leather, handmade paper and antique closures. I was brought in to re-imagine their visual presence with an identity overhaul, lookbook and wholesale collateral.
For the logo and identity suite I wanted to utilize typefaces and graphic elements that called to mind old books, journaling and letter writing in this age of electronic media. I incorporated an illustration of some of The Binding Bee's books stacked up like a bee skep for the detailed logo and a subtle honeycomb pattern for additional collateral.
The Binding Bee needed handout for potential retailers who visited their booth so I created a lookbook with catalog pages at the end of items types that The Binding Bee always carried. For seasonal items I designed an insert that matched the look and feel of the booklet so the booklets would not need design updates for every season.
Credits // Photography: Kelly Jordan