HYATT HOTELS GLOBAL PRODUCT DESIGN
Hyatt Hotels has been providing personalized care and unforgettable experiences to their guests for over 61 years. With a portfolio of over 700 hotels in 56 countries my team crafts the visual design, pattern library and digital brand expression of our global e-commerce products to ensure our guests have a seamless, personalized experience online across products and regions. We also work closely with product, development, and brand to design experiences that are functional, re-usable, and drive results. In 2017 our digital products accounted for $1.7B in revenue and 12.4% growth year over year.
World of Hyatt App (iOS + Android)
The World of Hyatt app is used primarily by Hyatt loyalists to book rooms, keep track of reservations, track account information and program progress along with on-property tasks such as mobile room entry, Chromecasting, restaurant reservations and ordering room service. This is an ever-evolving app with multiple stakeholders and cross-company collaboration with teams like hotel operations and revenue management. It accounted for 26% of all Hyatt e-commerce bookings and $432M (+17% yr/yr) in revenue in 2017.
Hyatt Sub-brand Websites
There are 13 brands under the Hyatt master brand ranging from select service hotels to lifestyle properties on up to full-service luxury hotels. My team was asked to re-design micro sites for each brand within five months with little outside assistance. Staying true to each brand's guidelines we were able to create unique digital experiences that emphasized differentiation while utilizing re-usable components to speed up development time and create a sense of consistency among the sites as part of the Hyatt family. The result is a collection of sites with their own distinct look and feel that are responsive, editable and usable for both brand teams and Hyatt guests.
As part of a three year project to re-architect Hyatt's booking engine in-house, my team was integrated with the engineers to design a clear and intuitive experience that increased conversion and delighted users. The result is a responsive site which is continually tested and enhanced to bring our customers a booking experience that matches the care and consideration they receive at our properties. In 2017 the Hyatt.com booking path was responsible for 19.6% of all Hyatt bookings and $1.35B in revenue (+9.05% yr/yr).
Credits: Designers: Marc Bert, Anne Richardson, Jennifer Haffner, Ian Labelle / Interaction Designers: Alan Porterfield, Marvin Smith, Shane Sweeney