MOVINGCOMPANYREVIEWS.COM BRANDING & WEB APPLICATION

MovingCompanyReviews.com (MCR) is a new product from Homefinder.com, one of the fasted growing real-estate sites on the web. MCR collects and displays verified reviews of moving companies making it easier for customers to find reputable movers and moving companies to display their customer satisfaction. I was brought on as creative director to lead branding efforts, responsive web app design, and go-to-market creative strategy execution.

MCRbrand_board.jpg

Identity

I wanted the logo and secondary marks to have an air of authenticity and reliability. While MCR is a new product it was built by the same people that manage Homefinder.com a major online real estate property. 


Application UI Design

The key to a successful application was making the information easy to access and act upon. There are two main user groups - customers looking for movers and moving companies looking to complete a profile and list their services on the website. Each user group had to be considered and designed for. I also wanted to make it easy for customers to return to the site to leave a review of their mover.


Digital Style Guide

Once the look and feel of the application was set and the key pages were designed I created a comprehensive digital style guide to be used as a reference for in-house designers and developers for future iterations.