I am a product design leader and brand strategist with over 15 years of experience managing and growing cross-functional teams for a diverse selection of global brands and start-ups. My passion is in bridging the gap between marketing, creative, and technology and promoting business as a means for social good. Areas of expertise include brand strategy and development, product design and refinement, e-commerce, and team-building.

Most recently I was the Head of Design for Yahoo! News transitioning the team from a media creative team to successful product design org. Before that I was VP of product design at Roadpass Digital overseeing the product design teams for our five core products aimed to make road trips and RVing more enjoyable and accessible for all. Prior to Roadpass I ran my own small business, Medley, focused on branding and design for non-profits and social enterprises.

Past roles include product design leadership at Grubhub and Hyatt Hotels, and creative director and designer for brands like Nissan, Salesforce, Humana and United Airlines.

Good design is obvious. Great design is transparent.
— Joe Sarpana

Brand Experience

I have had the pleasure of crafting digital experiences for a number of global brands in a variety of sectors.

Leadership

Mentoring & Team Management

Recruiting & Hiring

Process Development

Cross-functional Collaboration

Areas of Expertise

Product Design

Qualitative & Quantitative Research

Strategy Workshop Facilitation

UX/UI Design

Interaction Design

Brand Development

Brand Platform Creation

Identity Design

Photoshoot Art Direction

Website Design

Print

Retail Packaging

Environmental Graphics

Marketing Collateral

POS Displays