"Good design is obvious. Great design is transparent." - Joe Sarpana

I am a creative strategist and art director living in Chicago with clients all over the country. I craft brands and experiences for Fortune 100 companies, start-ups and everyone in between. My specialties include brand identity, UI for applications and websites, launch strategy and collateral. I have a passion for working with tech start-ups and independent artisans.

When I'm not pushing pixels I like to build forts with my husband, two young sons and our yellow lab. 

Recent Experience

Executive Creative Director :: Blue Flame Thinking :: 9.15 - Present

Responsible for the creative output of the 50 person agency, and directly managed a team of 11 writers, art directors and designers in both the Chicago and Grand Rapids offices

Clients: Pentair, Bissell, OxyChem, National Foundation for Credit Counseling


Freelance Creative Director :: 11.12 - 9.15

Worked as a creative strategy consultant and design director for the launch of new brands, websites and mobile applications.

Clients: Salesforce, U.S. Department of Defense, Homefinder.com, Energy BBDO


Associate Creative Director (Contract) :: VSA Partners :: 9.13-4.14

Brought in as interactive ACD to lead team in storytelling and tactical execution of brand and product launches across digital channels
while working in partnership with the group creative directors.

Accounts: Mack Trucks, Golden Bison


Senior Designer :: Critical Mass :: 2.11-11.12

Senior interactive designer working primarily on the re-branding and integrated digital experience for Humana. Projects include
designing websites, microsites, banner ads, Facebook applications, digital style guides and moodboards.

Accounts: Humana, Nissan, United Airlines, HP

Select Clients + Agency Partners