HAMDARD HEALTH ALLIANCE
Opening Doors to Better Healthcare Across Chicago
A labor of love originating over 30 years ago in response to the lack of mental health support for South Asian and Middle Eastern communities on Chicago’s north side, Hamdard had grown into a true Health Alliance with multiple locations and was in need of an updated brand and identity to match their status.
This multi-year engagement included crafting a brand platform, strategic direction, corporate identity, photoshoot art direction, marketing materials, website design, and multi-channel seasonal campaigns.
“Hamdard Health Alliance is committed to delivering the affordable, personalized medical and mental health services that all people deserve…”
- HAMDARD HEALTH ALLIANCE, BROCHURE
OUTCOME
The updated brand identity better represented Hamdard as a leading healthcare provider in the Chicagoland area. The marketing materials and sponsorship package gave the internal development team the tools they needs to secure more corporate donations and grants to continue serving those in need.
Credits: Copywriter: Patrick Dunphy